The following link was originally in the middle of this post, but upon further review, it was SO insightful and informative that I couldn’t but help move it to the first slot.
Seth Godin presents a detailed analysis careof etre (pronounced ett in French for those with bad accents, pronounced ettre by those able to enunciate the gutteral r from the back of the throat: the word is the verb for “to be” – sorry, I digress) of eye tracking across his site squidoo.com. His post and conclusions are brief enough to read quickly, see the first link below:
Upton Sinclair wrote, “It is difficult to get a man to understand something when his salary depends upon his not understanding it.” That’s why it’s so hard for a company to break out of a slump induced by poor management: the only ones who can address the problem are the managers themselves. Brilliant, absof***inglutely brilliant.
Secret Weapon Notes: Volume 6
The following link was originally in the middle of this post, but upon further review, it was SO insightful and informative that I couldn’t but help move it to the first slot.