Comments on: Building Your Business With Email (FileMaker helps too) http://www.secretweaponlabs.com/words/2006/06/building-your-business-with-email-filemaker-helps-too/ Revolutions started • Uprisings quelled • Print • Governments run • Databases • Tigers tamed • Land • Whiskey • Web Wed, 10 Mar 2010 00:56:10 +0000 hourly 1 By: Elie Ashery http://www.secretweaponlabs.com/words/2006/06/building-your-business-with-email-filemaker-helps-too/comment-page-1/#comment-7364 Elie Ashery Sat, 15 Jul 2006 16:59:14 +0000 http://www.secretweaponlabs.com/words/2006/06/06/building-your-business-with-email-filemaker-helps-too/#comment-7364 Emile, You are correct, based on lower email volume, FileMaker would probably make a cost effective solution for the long run. As for blocked IP addresses, this is something that happens all the time to legitimate opt-in email marketers mostly on the corporate level and not the ISP level. To combat this, Gold Lasso employs human contact with sys admins. If we encounter an unreasonable sys admin we simply reassign our client another one of our thousands of IP addresses. Emile,

You are correct, based on lower email volume, FileMaker would probably make a cost effective solution for the long run.

As for blocked IP addresses, this is something that happens all the time to legitimate opt-in email marketers mostly on the corporate level and not the ISP level. To combat this, Gold Lasso employs human contact with sys admins. If we encounter an unreasonable sys admin we simply reassign our client another one of our thousands of IP addresses.

]]> By: Emile http://www.secretweaponlabs.com/words/2006/06/building-your-business-with-email-filemaker-helps-too/comment-page-1/#comment-7121 Emile Mon, 10 Jul 2006 05:09:34 +0000 http://www.secretweaponlabs.com/words/2006/06/06/building-your-business-with-email-filemaker-helps-too/#comment-7121 Interesting. I can understand that point but I would maybe think that it is more of an issue with users that are sending out thousands upon thousands of emails. I don't think FileMaker is built for such things nor is it capable of handling emails in such bulk quantity. Under 10,000 is more likely and I don't know which sys admins would ban IPs for such, relatively, small numbers of messages. What's to say that a GoldLasso or CampaignMonitor IP wouldn't get banned either though? Interesting. I can understand that point but I would maybe think that it is more of an issue with users that are sending out thousands upon thousands of emails. I don’t think FileMaker is built for such things nor is it capable of handling emails in such bulk quantity. Under 10,000 is more likely and I don’t know which sys admins would ban IPs for such, relatively, small numbers of messages.

What’s to say that a GoldLasso or CampaignMonitor IP wouldn’t get banned either though?

]]> By: Emile http://www.secretweaponlabs.com/words/2006/06/building-your-business-with-email-filemaker-helps-too/comment-page-1/#comment-7122 Emile Mon, 10 Jul 2006 05:09:34 +0000 http://www.secretweaponlabs.com/words/2006/06/06/building-your-business-with-email-filemaker-helps-too/#comment-7122 Interesting. I can understand that point but I would maybe think that it is more of an issue with users that are sending out thousands upon thousands of emails. I don't think FileMaker is built for such things nor is it capable of handling emails in such bulk quantity. Under 10,000 is more likely and I don't know which sys admins would ban IPs for such, relatively, small numbers of messages. What's to say that a GoldLasso or CampaignMonitor IP wouldn't get banned either though? Interesting. I can understand that point but I would maybe think that it is more of an issue with users that are sending out thousands upon thousands of emails. I don’t think FileMaker is built for such things nor is it capable of handling emails in such bulk quantity. Under 10,000 is more likely and I don’t know which sys admins would ban IPs for such, relatively, small numbers of messages.

What’s to say that a GoldLasso or CampaignMonitor IP wouldn’t get banned either though?

]]> By: Elie Ashery http://www.secretweaponlabs.com/words/2006/06/building-your-business-with-email-filemaker-helps-too/comment-page-1/#comment-7083 Elie Ashery Sun, 09 Jul 2006 19:50:53 +0000 http://www.secretweaponlabs.com/words/2006/06/06/building-your-business-with-email-filemaker-helps-too/#comment-7083 Interesting piece on File Maker and its email marketing capabilities. The biggest issue with people who use desktop or in house applications to manage their mass email communications is that they sacrafice the reputation of their IP address. All it takes is for an overzealous sys admin at an ISP or large coporate network to place your IP on a black list. I know my advice is biased however it is always best to use an email service provider such as campaignmonitor.com or my service http://www.goldlasso.com which will assign you your own IP address for mass email purposes greatly reducing the risk to your in house IP address. Elie Ashery President & CEO Gold Lasso, LLC Interesting piece on File Maker and its email marketing capabilities. The biggest issue with people who use desktop or in house applications to manage their mass email communications is that they sacrafice the reputation of their IP address. All it takes is for an overzealous sys admin at an ISP or large coporate network to place your IP on a black list. I know my advice is biased however it is always best to use an email service provider such as campaignmonitor.com or my service http://www.goldlasso.com which will assign you your own IP address for mass email purposes greatly reducing the risk to your in house IP address.

Elie Ashery
President & CEO
Gold Lasso, LLC

]]> By: Secret Weapon Notes: Volume 8 at Secret Weapon Labs http://www.secretweaponlabs.com/words/2006/06/building-your-business-with-email-filemaker-helps-too/comment-page-1/#comment-5629 Secret Weapon Notes: Volume 8 at Secret Weapon Labs Mon, 19 Jun 2006 20:55:51 +0000 http://www.secretweaponlabs.com/words/2006/06/06/building-your-business-with-email-filemaker-helps-too/#comment-5629 [...] On the note of FileMaker, email, and small business communication - which I brushed upon last week - Darren Rowse of ProBlogger fame is providing some more insight and research with mention of a study on how email newsletters are more emotionally engaging than websites. Some more reading here, here, and here. [...] [...] On the note of FileMaker, email, and small business communication – which I brushed upon last week – Darren Rowse of ProBlogger fame is providing some more insight and research with mention of a study on how email newsletters are more emotionally engaging than websites. Some more reading here, here, and here. [...]

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