Quark Rebranding (Again)

For those not following the story and the buzz around the Quark logo, Advertising/Design Goodness had posted the story a couple of days ago on the new new logo.
It’s also up on 37Signals blog, it’s fun to follow because of the VERY vocal thoughts on logos and logo design. It is well known that we have had all of our troubles articulating a logo. (Expect our own logo to be changing soon)