I had the opportunity to meet and listen to Scott Thomas discuss his role managing the Obama campaign, the experience, the design insights, and the analytics that went in to the whole thing.  It’s absolutely impressive.  He’s launching a book on the experience named Designing Obama and funding the original printing through KickStarter.

Regardless of your political beliefs, I think this is a worthwhile book to have on a book shelf and I wholeheartedly encourage you to do so!