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	<title>Comments on: Finally, the new SWL logo</title>
	<atom:link href="http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/</link>
	<description>Revolutions started • Uprisings quelled • Governments run • Tigers tamed • Land • Whiskey • Print/Web/Software</description>
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		<title>By: Quark Rebranding (Again) at Secret Weapon Labs</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-1219</link>
		<dc:creator>Quark Rebranding (Again) at Secret Weapon Labs</dc:creator>
		<pubDate>Fri, 24 Mar 2006 20:47:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-1219</guid>
		<description>[...] It&#8217;s also up on 37Signals blog, it&#8217;s fun to follow because of the VERY vocal thoughts on logos and logo design. It is well known that we have had all of our troubles articulating a logo. (Expect our own logo to be changing soon) [...]</description>
		<content:encoded><![CDATA[<p>[...] It&#8217;s also up on 37Signals blog, it&#8217;s fun to follow because of the VERY vocal thoughts on logos and logo design. It is well known that we have had all of our troubles articulating a logo. (Expect our own logo to be changing soon) [...]</p>
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		<title>By: Denis</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-643</link>
		<dc:creator>Denis</dc:creator>
		<pubDate>Sun, 09 Oct 2005 19:55:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-643</guid>
		<description>Ouch, but I asked for honesty and I appreciate your comments.  Though your anonymous name has me wondering if you&#039;re my mother or something...

;-)</description>
		<content:encoded><![CDATA[<p>Ouch, but I asked for honesty and I appreciate your comments.  Though your anonymous name has me wondering if you&#8217;re my mother or something&#8230;<br />
 <img src='http://www.secretweaponlabs.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Anonymous</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-637</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 07 Oct 2005 22:38:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-637</guid>
		<description>I think the logo looks a little unprofessional. I mean the &quot;s&quot; looks similar to the Macromedia Flash icon, the &quot;W&quot; looks a little spread out and weak and the icon for the dish gives the appereance of a clipart image.

My 2 cents.

Anonymous</description>
		<content:encoded><![CDATA[<p>I think the logo looks a little unprofessional. I mean the &#8220;s&#8221; looks similar to the Macromedia Flash icon, the &#8220;W&#8221; looks a little spread out and weak and the icon for the dish gives the appereance of a clipart image.</p>
<p>My 2 cents.</p>
<p>Anonymous</p>
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		<title>By: Robert Wetzlmayr</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-527</link>
		<dc:creator>Robert Wetzlmayr</dc:creator>
		<pubDate>Sun, 18 Sep 2005 09:30:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-527</guid>
		<description>&lt;strong&gt;My impressions at a first glance:&lt;/strong&gt;
Pros: 

the idea is great and fits the tone of your site.


Cons:

The lettering lacks weight and balance, the strokes are way too slim.
It wouldn&#039;t work in black-and-white or greyscale (if that&#039;s a concern for your).
I&#039;d rather choose a suitable stock font to do the lettering than create d-i-y letters.

commenter&#039;s coin&lt;a href=&quot;http://awasteofwards.com/portfolio&quot; rel=&quot;nofollow&quot;&gt;awasteofwords.com: website optimization and webdesign for small and medium sized companies in center europe. priceless, yet affordable.&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>My impressions at a first glance:</strong><br />
Pros: </p>
<p>the idea is great and fits the tone of your site.</p>
<p>Cons:</p>
<p>The lettering lacks weight and balance, the strokes are way too slim.<br />
It wouldn&#8217;t work in black-and-white or greyscale (if that&#8217;s a concern for your).<br />
I&#8217;d rather choose a suitable stock font to do the lettering than create d-i-y letters.</p>
<p>commenter&#8217;s coin<a href="http://awasteofwards.com/portfolio" rel="nofollow">awasteofwords.com: website optimization and webdesign for small and medium sized companies in center europe. priceless, yet affordable.</a></p>
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		<title>By: Denis</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-495</link>
		<dc:creator>Denis</dc:creator>
		<pubDate>Tue, 06 Sep 2005 22:35:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-495</guid>
		<description>Doctuh ;-)

The new logo is on the root of the site.  If you go to http://www.secretweaponlabs.com you should most definitely see it.  After a couple of seconds, you should inevitable redirect to the homepage of the site at http://www.secretweaponlabs.com/index.php

The logo is at the top of the post as well...</description>
		<content:encoded><![CDATA[<p>Doctuh <img src='http://www.secretweaponlabs.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>The new logo is on the root of the site.  If you go to <a href="http://www.secretweaponlabs.com" rel="nofollow">http://www.secretweaponlabs.com</a> you should most definitely see it.  After a couple of seconds, you should inevitable redirect to the homepage of the site at <a href="http://www.secretweaponlabs.com/index.php" rel="nofollow">http://www.secretweaponlabs.com/index.php</a></p>
<p>The logo is at the top of the post as well&#8230;</p>
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		<title>By: Dr. ZAx</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-493</link>
		<dc:creator>Dr. ZAx</dc:creator>
		<pubDate>Tue, 06 Sep 2005 05:53:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-493</guid>
		<description>I just got to wondering what happened to this here new logo. After reading the comments it occurred to me that I&#039;ve only ever looked at your blog and have just assumed it is the root of your site (my observation skills obviously need some work). I loaded up the root directory and there is a whole new world that&#039;s part of SWL. Wow! But I still didn&#039;t see the logo. Is it still to come?

S.</description>
		<content:encoded><![CDATA[<p>I just got to wondering what happened to this here new logo. After reading the comments it occurred to me that I&#8217;ve only ever looked at your blog and have just assumed it is the root of your site (my observation skills obviously need some work). I loaded up the root directory and there is a whole new world that&#8217;s part of SWL. Wow! But I still didn&#8217;t see the logo. Is it still to come?</p>
<p>S.</p>
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		<title>By: Peter, The Peter Files Blog</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-425</link>
		<dc:creator>Peter, The Peter Files Blog</dc:creator>
		<pubDate>Sun, 28 Aug 2005 06:16:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-425</guid>
		<description>

Denis,

Glad you liked it, thought it might be in keeping with the mood of your site. I envisioned a kind of 80&#039;s moon lander graphic style but maybe in color.

As for the design itself, it is a good one without changes, you will notice if you look at my blog, &lt;a href=&quot;http://thepeterfiles.blogspot.com&quot; rel=&quot;nofollow&quot;&gt; The Peter Files Blog of Comedy, Puns and a Theme Song of Questionable Quality (that you have to hit play to hear)&lt;/a&gt; that my own site not only lacks a logo, but is as far away from clean as you can get.  Funny, yes. Clean, no.

But then I am a real newbie on web design and have to fit it in between real life medical procedures - undfortunately, I&#039;m the patient.

If you want a good laugh do a search for &quot;Blog Repair&quot;, &quot;Coincidences&quot; or &quot;Robin Williams&quot; to bring up some of the better stuff.

I still have to figure out how to make font sizes smaller so that my text is less overwhelming and my page layout can be made clearer.

Am enjoying your blog.

&lt;b&gt;Mac on!     





Peter&lt;/b&gt;</description>
		<content:encoded><![CDATA[<p>Denis,</p>
<p>Glad you liked it, thought it might be in keeping with the mood of your site. I envisioned a kind of 80&#8242;s moon lander graphic style but maybe in color.</p>
<p>As for the design itself, it is a good one without changes, you will notice if you look at my blog, <a href="http://thepeterfiles.blogspot.com" rel="nofollow"> The Peter Files Blog of Comedy, Puns and a Theme Song of Questionable Quality (that you have to hit play to hear)</a> that my own site not only lacks a logo, but is as far away from clean as you can get.  Funny, yes. Clean, no.</p>
<p>But then I am a real newbie on web design and have to fit it in between real life medical procedures &#8211; undfortunately, I&#8217;m the patient.</p>
<p>If you want a good laugh do a search for &#8220;Blog Repair&#8221;, &#8220;Coincidences&#8221; or &#8220;Robin Williams&#8221; to bring up some of the better stuff.</p>
<p>I still have to figure out how to make font sizes smaller so that my text is less overwhelming and my page layout can be made clearer.</p>
<p>Am enjoying your blog.</p>
<p><b>Mac on!     </p>
<p>Peter</b></p>
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		<title>By: Denis</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-423</link>
		<dc:creator>Denis</dc:creator>
		<pubDate>Sun, 28 Aug 2005 05:32:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-423</guid>
		<description>Peter,

Seriously, thanks for the input.  Some other users have responded with similar thoughts.  One being &quot;it just seems so simple&quot; to &quot;what does your company have to do with the telecom industry?&quot;

Your feedback was helpful and insightful.  After initially coming up with this design, it&#039;s the first I&#039;m temporarily content with but it is certainly not final and your ideas are helping me flesh out a newer version.

Astro babe on a rocket ... hmmmmmmmmmmm  ;-)</description>
		<content:encoded><![CDATA[<p>Peter,</p>
<p>Seriously, thanks for the input.  Some other users have responded with similar thoughts.  One being &#8220;it just seems so simple&#8221; to &#8220;what does your company have to do with the telecom industry?&#8221;</p>
<p>Your feedback was helpful and insightful.  After initially coming up with this design, it&#8217;s the first I&#8217;m temporarily content with but it is certainly not final and your ideas are helping me flesh out a newer version.</p>
<p>Astro babe on a rocket &#8230; hmmmmmmmmmmm  <img src='http://www.secretweaponlabs.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Peter, The Peter Files Blog</title>
		<link>http://www.secretweaponlabs.com/2005/08/finally-the-new-swl-logo/comment-page-1/#comment-377</link>
		<dc:creator>Peter, The Peter Files Blog</dc:creator>
		<pubDate>Thu, 25 Aug 2005 05:42:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.secretweaponlabs.com/words/?p=138#comment-377</guid>
		<description>In general I like it, but it seems to be unbalanced.

I would like it better if the slope of the &quot;S&quot; was some kind of Rocket Sled Launching Pad with a rocket 3/4 up the 45 degree slope. The rocket sled would be a quite small form, perhaps with a buxom astrobabe riding it.  On the right side I would reduce the size of the radar dish, make it more to scale, but obviously set to track rocket babe as she makes her ascent.  In that context, The &quot;W&quot; wheich is already extremely suggestive could become even more so.

Alternatively, you could move back the top half of the &quot;S&quot; Slightly so it is more suggestive of a head of hair even than it is now, Opwn up the W a little more and make the&quot;L&quot; into  a slightly more leggish suggestive shape.  Your electronics props could doble for images of beach ware, the readar dish becomes a beach umbrelle and some other gadget for balance.

What do you think?</description>
		<content:encoded><![CDATA[<p>In general I like it, but it seems to be unbalanced.</p>
<p>I would like it better if the slope of the &#8220;S&#8221; was some kind of Rocket Sled Launching Pad with a rocket 3/4 up the 45 degree slope. The rocket sled would be a quite small form, perhaps with a buxom astrobabe riding it.  On the right side I would reduce the size of the radar dish, make it more to scale, but obviously set to track rocket babe as she makes her ascent.  In that context, The &#8220;W&#8221; wheich is already extremely suggestive could become even more so.</p>
<p>Alternatively, you could move back the top half of the &#8220;S&#8221; Slightly so it is more suggestive of a head of hair even than it is now, Opwn up the W a little more and make the&#8221;L&#8221; into  a slightly more leggish suggestive shape.  Your electronics props could doble for images of beach ware, the readar dish becomes a beach umbrelle and some other gadget for balance.</p>
<p>What do you think?</p>
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